Buyers Waitlisted for ‘In-Demand’ Luxperience

Luxperience, the luxury and experiential B2B travel show for Australasia, is now wait-listing buyers due to heightened demand for the sold-out event, which takes place 1-4 September 2013 in Sydney.

“We’ve had to wait-list some buyers to ensure that business exchanges during the event remain high quality and generate maximum return for exhibitors,” said Michelle Papas, Director of Marketing and Buyer Relations at Luxperience, which is being supported by Tourism Australia.

Luxperience organizers said there had been a noticeably large increase in buyers from North and South America, boosted by more frequent and direct trans-Pacific flights.

Ms Papas said that results from the inaugural event in 2012 identified over AUD$13 million worth of bookings in the first month after the show.

This year a new software system has allowed Luxperience to offer pre-selected appointment schedules that are at capacity more than two weeks before the show starts. Up to 26,000 buyer-seller meetings are expected to take place during the event.

“The line up of buyers are looking even better than last year,” said Karine Thomas, Director of Navigate Oceania which promotes high-end trips to elite villas and yachts in the Cook Islands, Fiji and New Zealand. “Targeted buyers, decision makers, and influencers — Luxperience 2013 has done well.”

B2B travel specialists in leisure and corporate travel will attend from the Americas, Europe, the Middle East, Asia and all the States within Australia, a country that has seen demand for elite travel flourish, driven by a resilient currency and economy.

For further information on Luxperience and opportunities for 2014 contact beinspired@luxperience.com.au. Or visit www.luxperience.com.au.

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