This year’s show saw the return of the AIME Community Hub, decorated in the purple and silver accents to highlight the anniversary. The Hub was the perfect place for visitors to get connected, recharge both themselves and their devices, gather information, and view live footage from around the show floor. The Hub featured a dedicated photo booth and an interactive ‘Post-it Note’ wall, which let visitors share their AIME moments and inspirations.
This year AIME partnered with Microhire, who provided an innovative video wall and interactive social media broadcast that posted live updates at the Hub for a truly immersive experience for guests.
AIME once again partnered with Clifton Productions and exponent to create the AIME Knowledge Lounge, a unique educational environment that provided two full days of learning opportunities, easily accessible on the show floor and open to all attendees free of charge.
The Hyatt Regency Lounge was designed to encourage people to connect by offering Confident, Clever and Energetic experiences. An oxygen bar provided the revitalising effects of pure oxygen in a variety of flavours, helping to rejuvenate and energise visitors, while a juice bar provided healthy refreshments.
Celebrating the local and international guests, Melbourne Convention and Exhibition Centre (MCEC) hosted a food fair called ‘Streets of Melbourne’ that highlighted locally sourced produce, local delights and delicious food accessible to all visitors.
Be Challenged showcased a range of activities and programmes aimed to engage visitors and encourage them to learn something new. From the latest gameification technology to experiencing the thrills of playing in an orchestra, visitors had the opportunity to join in the latest in interactive team-building activities.