sbe to open its first hotel in the Middle East

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sbe, a leading privately held lifestyle hospitality company, will open its first hotel in the Middle East with the launch of Mondrian Doha, Qatar in July 2017. The soft opening will set the stage for Mondrian Doha’s grand opening celebration, which follows in October 2017 and promises to be an outstanding showcase of the property.

The 270-room hotel has been designed in collaboration with Dutch designer, Marcel Wanders, along with South West Architecture. The hotel will be an exceptional lifestyle offering for Doha and will be Marcel Wanders’ first hotel for the region.

Guests can choose from five room categories – including penthouse suites, studio suites, one- and two-bedroom suites, and a range of standard guestrooms – all of which share the universal design details of Swarovski crystal chandeliers and bespoke furniture in hues to mirror the desert.

“We are delighted to open our first hotel in the Middle East in Doha, Qatar which is one of the most dynamic cities in the region. We’re additionally set to open two more hotel properties in Dubai in 2017 and 2018 and a number of restaurants. I know that Mondrian Doha will be an incredible destination for international and local travelers alike. It will be also a fantastic destination for the locals to experience all our culinary venues …
Following our acquisition of Morgans Hotel Group, sbe is now unrivalled with its unique platform, offering experiences encompassing all areas of hospitality. Mondrian Doha represents exactly this: you need never leave this luxurious destination hotel as we have all your desires catered to. That said, the city outside is remarkable, a thriving artistic centre, brimming with innovation and possibilities. I’m incredibly proud that sbe is partnering with such an admired group of people at South West Architecture and Toscana Ventures, who are leading figures in the region.”

Sam Nazarian, founder and CEO, sbe

Sensitively rooted in local Arabic culture, Mondrian Doha will express tradition with a modern point of view throughout. The hotel is the embodiment of Arabia through a modern lens, which in turn mirrors the modern reality of Doha, the Qatari capital that has grown immeasurably over the past few years, transforming itself from a modest fishing village into a global visionary capital. Mondrian Doha is symbolic of this tremendous growth and Qatar’s future path.

The hotel will incorporate bespoke Marcel Wanders design features with influences from the beauty of local patterns, ornate Arabic writing and historic souks. Standout, memorable elements include giant columns with golden eggs, a ‘tree of life’ comprising flowers, falcon video art, giant shisha, patterned carpets, ornate stained glass and intricate mosaic tiling.

The essence of One Thousand and One Nights, a collection of Middle Eastern folk tales and stories, has also influenced the design of the space, which is detail-oriented and complex, with a number of facets, levels and layers. Structurally, the building of Mondrian Doha is shaped like a falcon, with many references to the national bird of Qatar also found inside; from paintings and portraits to falcon headpieces and ornaments. The location of the hotel next to Lagoona Mall in the West Bay area also acts as a gateway to the new Lusail City development, one of the world’s most visionary single developments and a true representation of modern Qatar.

Mondrian Doha is a culinary emporium with eight restaurants and bars, some of which are entirely new to Qatar. Middle Eastern cuisine is at the heart of Mondrian Doha’s F&B offering along with internationally renowned chefs. This includes Wolfgang Puck, master chef and restaurateur, bringing his concept CUT by Wolfgang Puck to Qatar for the first time. The sleek steak restaurant offers a sophisticated menu featuring the finest cuts of prime beef and an extensive wine list. Furthermore, Japanese Chef Masaharu Morimoto, who has garnered critical and popular acclaim for his seamless integration of Western and Japanese ingredients, introduces Morimoto Doha, the first eponymous Morimoto outpost to open in the Middle East.

Additional hotel facilities will include an entertainment floor complete with nightclub, rooftop pool and skybar, an exclusive spa and a grand ballroom.

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