Qantas searches for Australia’s favourite towns
QantasLink Spirit magazine has launched a competition to find Australia’s favourite towns in a campaign to showcase the best of regional Australia.
The ‘My Town’ competition invites applicants to submit a short video highlighting why their town is the best place in Australia to visit.
Judges are looking for creative and original entries that showcase the places and the people that are the lifeblood of their nominated town and why it belongs on every traveller’s bucket list.
QantasLink CEO John Gissing said the carrier was proud to play a role in encouraging travellers to discover more of Australia.
“The My Town video competition is a great opportunity to put more of Australia’s less-travelled regional destinations on the map,” said Mr Gissing.
“We know many travellers make their plans based on the stories they read and the recommendations of others.
“By inspiring our massive inflight and online audiences from across the country and around the world to spend more time exploring our extensive regional network, we’re also continuing to drive tourism vital to the local economies of towns and regional areas.”
An expert panel will judge the competition with finalists’ videos featured across Qantas’ social channels, highlighting and promoting those towns to an audience of millions.
In addition, Spirit magazine will fly a production team to the winning town to film a professional video, showcasing what the town has to offer travellers. The video will be showcased on Qantas’ Travel Insider website and social channels, in Qantas lounges and available to view inflight.
The winning town, two runners-up and a People’s Choice winner will also be highlighted in a professionally photographed feature story in the November/December issue of Spirit magazine. To support tourism in the winning region, Spirit magazine will make the professional video and images available to the town for its own marketing purposes.
The maker of the winning video will also win 100,000 Qantas Points and three nights’ accommodation in Uluru for two people, staying at Ayers Rock Resort’s five-star Sails in the Desert hotel, including daily activities.
The competition opens today and closes on 2 September 2017.