Hawaii says ‘Aloha’ with a Down Under Roadshow

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Hawaii Tourism hit the road this week, bringing 25 tourism partners from across the islands to Australia. The Aloha Down Under programme included an event in Sydney. LATTE attended the evening at The Westin, Sydney on Tuesday, featuring three workshop sessions, thrilling Hawaiian entertainment and a prize draw, numbering among some 300 travel agents who came to learn the latest from hotels, airlines and services, and attractions.

Hawaii remains one of the most popular destinations for a tropical getaway among Australian travellers, keen to discover its renowned beaches, stunning scenery and fabulous shopping opportunities. During the evening’s presentations, Hawaii Tourism revealed that 6 out of 10 Australians are booking their Hawaiian holiday through a travel agent, with one of the largest growth markets travelling to the idyllic isles emerging as multigenerational groups.

As a finale to the roadshow, Hawaii Tourism Oceania hosted the annual Aloha Down Under Media Lunch on Friday 11 August at the Guest House at Park Hyatt Sydney. Guests, including LATTE, were enthralled by performances of traditional Hawaiian dances. The sumptuous Hawaiian-style menu included yellowfin tuna poke, chicken breast with charred pineapple, and coconut pavlova.

Among the news shared by Kerri Anderson, Country Manager Australia, Hawai‘i Tourism Oceania, visits to Oahu’s neighbour islands are up. Shopping has emerged as the #1 activity for Australian visitors, followed by R&R (beaches, pools and spas). As visitors look further afield, Maui, Kauai and Hawaii, The Big Island, are growing in popularity. New experiences include a growth in farm-to-table dining experiences in upcountry Maui (complemented by the Road to Hana road trip), while popular natural attractions include Kauai’s awe-inspiring Napali Coast and the active volcanoes of the Big Island, which allow visitors to see the island grow bigger every day in real time. Back on Oahu, new areas and freshly revitalised districts, including Chinatown, offer visitors an ever-expanding selection of restaurants and hotels, including, Kerri assured guests, good coffee.

The Aloha Down Under tourism partners in attendance were:

  • Ala Moana Center
  • Alohilani Resort Waikiki Beach
  • Aqua-Aston Hospitality
  • Bishop Museum
  • Castle Resorts & Hotels
  • Courtyard by Marriott Oahu North Shore
  • Courtyard Kaua’i at Coconut Beach
  • Embassy Suites by Hilton Kapolei
  • Hawaiian Airlines
  • Hawaiian Hotels & Resorts
  • Hilton Garden Inn Waikiki Beach
  • Hyatt Resorts in Hawaii
  • iVenture Card Hawaii
  • Kaanapali Beach Hotel
  • KapohoKine Adventures
  • Kualoa Ranch and Private Nature Reserve
  • Marriott Resorts Hawaii
  • Outrigger Hotels & Resorts
  • Polynesian Adventure Tours-Gray Line Hawaii
  • Polynesian Cultural Center
  • Prince Resorts Hawaii
  • Queen Kapiolani Hotel
  • Sea Life Park Hawaii
  • Turtle Bay Resort
  • Waikele Premium Outlets

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Image credit: Hawaii Tourism Authority (HTA)/Dana Edmunds

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