Luxury travel agents help deliver double revenue for cruise lines
Australia has emerged as the fastest-growing global market for both RSSC and OCI with close to 95% of the business coming from trade – enabling revenue to double within two years of opening a local Australian office.
With high average ticket prices generating top-level commissions across both cruise lines, both RSSC and OCI, have been able to harness the expertise of agents as the first choice for consumer bookings, and – at the same time – leveraging this expertise for the best air and cruise package deals.
“High touch is at the centre of luxury travel with a key focus on in-person consultations and customised trip planning, and specialist travel agents play a critical and instrumental role in crafting these authentic, bespoke cruise experiences on our premium lines – adding genuine value for sophisticated, well-travelled guests looking for something unique,” said Steve Odell, Senior Vice President and Managing Director of Asia Pacific for Norwegian Cruise Line Holdings.
“We have a strict policy of working closely with our travel partners to finalise bookings – never undercutting them on pricing or value add promotions. This is how we have built complete trust with the distribution network – resulting in significant sales increases.”
Both RSSC and OCI have policies and work with travel agents to handle these through a team of outbound call centre consultants, who are responsible for leads, referrals and lapsed previous travellers conversion.
RSSC and OCI are led by Lisa Pile and Steve McLaughlin, both of whom come with decades of experience in working with travel partners in the luxury space, as well as a sales team assisting travel agent partners at every stage of the booking process via a Sydney contact centre.