Qantas is looking to inspire a new generation of pilots, cabin crew and aviation enthusiasts with the launch of a new collection of ‘mini’ pilot and cabin crew outfits for children.
Based on the Qantas uniforms designed by Qantas Creative Director of Fashion, Martin Grant, the new range of dress-ups for children aged three to eight include a Qantas Captain, and a cabin crew uniform for girls and boys.
The unisex pilot uniform includes a navy jacket with four gold embroidered stripes to identify a Captain, a white shirt with a separate navy tie and trousers. The Captain’s hat features the iconic Qantas roo and Golden Wattle embroidery.
The cabin crew uniform for girls includes a navy shift dress with the Qantas red and fuchsia detailing, with a separate fuchsia scarf and belt. The cabin crew uniform for boys features a navy vest, white shirt, separate navy tie with red detailing and trousers.
Qantas chief customer officer Olivia Wirth said Qantas hoped to encourage a passion for travel from an early age.
“We hope the new dress-up range will allow children to let their imagination fly and embrace the magic of travel,” she said.
“Many of our pilots and cabin crew chose careers in aviation after their first flight with Qantas, so we want to find ways to create memorable experiences and inspire the future generation of Qantas customers and employees.”
Qantas creative director of fashion, Martin Grant said he was pleased to see his Qantas designs being turned into travel inspiration for young flyers.
“The Qantas crew take great pride in wearing their uniform, so I’m thrilled to see a version created for children to help them dream of spreading their wings and taking to the skies,” he said.
Children are currently one of the fastest growing segments of the Qantas Frequent Flyer membership base, with some parents signing up their children from birth.
The mini uniforms for children are the first in a range of new initiatives being developed for the Joey Club, the program recognising Qantas’ youngest customers.
Over the next three months, Qantas will introduce the following to its Joey Club program:
- Broader Joey Club retail merchandise range including passports and luggage tags.
- Larger investment in the children’s inflight entertainment channels. In addition to the 50 hours of movie and TV content, Qantas will introduce Kinderling – family friendly radio, kids’ audio books and a new interactive Joey Club drawing game.
- Joey Club ‘kids’ kits’ inflight, featuring an Etch A Sketch, activity booklet and a reusable zip-lock bag, plus on selected international flights limited-edition Matilda the Kangaroo socks.
- A new Qantas Joey Club novelty passport for Australian-based Frequent Flyer members (aged 3 to 10 years old) where they can record details of their flight.
The outfits will be available for pre-order in Australia from today on the Qantas Shop for pre-Christmas delivery.