ITB Asia 2017 wraps up 10th year anniversary with record highs

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Asia’s leading travel trade show, ITB Asia 2017 has completed its milestone anniversary event with record-breaking numbers. The 10th edition of ITB Asia came to a close at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore.

Over three days, the event hosted 940 exhibitors from 113 countries, an 11 percent increase over the previous year. ITB Asia 2017 also welcomed its strongest ever buyer participation across the Corporate, MICE and Leisure sectors. Since 2014, ITB Asia has experienced a 1:1 ratio for exhibitors and buyers. This year, there were over 22,000 business appointments recorded during the show.

ITB Asia 2017 reported a 77 percent growth from its inaugural edition, featuring new exhibitors such as the Rwanda Development Board, Tourism Tunisia, Promote Iceland, Tourism & Foreign Affairs Department of Almaty City, Republic of Kazakhstan, Jeju Convention and Vistor Bureau, among others.

This year’s conference program looked at the role of technology, setting the tone for the changes that the industry is likely to see in the next 10 years. Speakers from IBM Asia Pacific and Google delivered insights on the potential of Artificial Intelligence, Ctrip presented its global strategy, while start-ups Hiverlab, Zebra Design and Savioke shared on the realities and opportunities for augmented reality and virtual reality in hospitality and tourism.

“In view of ten years of ITB Asia, we’ve taken every effort to celebrate the past as well as to provide attendees with a useful view to the future. While we are very pleased with our achievements in terms of the quality and numbers, what brings us most satisfaction is bringing together all the different stakeholders across the industry to network and inspire each other. The relationships built and strengthened will continue to boost our efforts in making ITB Asia the region’s go-to event and a hub for unforgettable content and enriching experiences for many years to come”, said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organiser of ITB Asia.

ITB Asia will continue to be held in Singapore, following the past ten years of consistent support from the Singapore Tourism Board and the Singapore Exhibition Convention Bureau. Following this year’s successful show, ITB Asia has received the highest exhibitor rebookings for ITB Asia 2018. As early as now, the surge in interest for next year’s show has been seen from destinations such as Greece, Middle East, Africa, Spain and the Scandinavian region as well as continued strong support from Asian markets such as Thailand and the Philippines. Melia Hotels International and Global DMC Network by the JTB Group have also confirmed their stand bookings for the 2018 show.

ITB Asia 2018 will be held from 17-19 October 2018 at Sands Expo & Convention Centre, Marina Bay Sands.

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