Bhaya Group’s new GM to further foster cultural cruising in Halong Bay

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Bhaya Group, one of the leading luxury overnight cruise operators in Vietnam’s UNESCO World Natural Heritage Site, Halong Bay, has announced that Mr Andrej Stein has been appointed as general manager.

In this role, Andrej will be responsible for managing the group’s day-to-day success and overseeing all operational aspects of its 19-vessel fleet including The Au Co Luxury Cruise, Bhaya Legend Private Cruise and Bhaya Classic and Premium Cruises, and further foster the destination-focused experience, customer service excellence and cultural enrichment for the discerning cruise aficionados.

“Andrej has proved his strength in Halong Bay’s cruise tourism, developing people and implementing industry-leading service standards. His appointment is a natural extension of the outstanding role he has already been playing in the management of the company, and will be highly beneficial to the Group’s long term strategic growth,” commented Mr Tran Thanh Nam, Bhaya Group’s chairman of the board of members.

The German-national hotelier brings with him over 14 years of industry expertise gained from key operations and leadership roles he held across UK and Vietnam with InterContinental Hotels Group, Radisson Hotels and De Vere Hotels. Andrej started his career at Bhaya Group as cruise manager for The Au Co Luxury Cruise in 2012, successfully setting its maiden voyage along Halong Bay’s waters in the same year. Since then, he worked his way up to become operations manager and director of operations of the company.

“It is a privilege for me to be working with such an amazing team and an incredible fleet over the past five years. We look forward to strengthening our existing leadership in Halong Bay and achieving even greater success,” said Andrej.

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