Emirates Skywards Members soar to new heights with Platinum tier
The award-winning frequent flyer program of Emirates Airline, Emirates Skywards, announced a significant enhancement to its offering with the introduction of ‘Platinum,’ a new tier which sits above Blue, Silver and Gold. The Platinum tier has been developed to enhance the travel experience for frequent travellers and to offer additional benefits to members who have earned over 150,000 miles over a 12 month period. Platinum members will receive exclusive benefits usually reserved for First Class passengers, including First Class check-in, baggage delivery and access to the First Class lounges in Dubai with a guest.
Gold Emirates Skywards members who are eligible for Platinum status will be automatically upgraded to the new tier and will start receiving benefits from 1 April 2013. Platinum members will be able to continue to use all Emirates Lounges around the world, also with a guest, and will further receive 20kg of additional baggage, regardless of their class of travel. To enable Platinum members to share the benefits with the rest of their family, a Gold ‘Partner’ card has been introduced, which means that family members can enjoy Gold privileges even if travelling separately. Platinum members will be guaranteed an Economy Class or Business Class commercial seat at Flex Fares and receive access to an Economy Class or Business Class ‘Last Seat’ Flex reward.
Based on current figures, it is estimated that the top five percent of Emirates Skywards’ Gold Tier members will be eligible for Platinum status. At the moment Skywards has 8.6 million members worldwide. Emirates Skywards continues to develop its programme across all membership tiers with recent enhancements to its reward offerings including partnerships with Alaska Airlines, JetBlue and easyJet, with more in the works for 2013.
To start taking advantage of opportunities to earn and redeem Miles with Emirates, travellers are invited to join Emirates Skywards online. Membership is free and Emirates Skywards members receive Miles and benefits every time they fly with the airline.