Nearly 30 years after launching Virgin Atlantic to bring a new challenger to long-haul flying from the UK, Sir Richard Branson is now bringing the fight to home turf with the launch of the brand new ‘Little Red’ domestic service. Bringing a splash of red to the sky, Branson’s Little Red service will offer four daily round-trips between London Heathrow and Manchester, six daily round-trips to Edinburgh and a further three daily round-trips to Aberdeen. Virgin Atlantic Little Red will be offering a taste of the customer service Virgin Atlantic is world-renowned for with free 23kg luggage check-ins, pre-assigned seats, complimentary snacks, drinks and even hot breakfasts on early morning flights.
Sir Richard Branson, Virgin Atlantic founder and president, said “Virgin Atlantic has been on an incredible journey since we started with a single plane 29 years ago. Little Red represents the next step on that journey as we go head to head with British Airways to provide domestic flights that deliver Virgin Atlantic’s rock and roll spirit as well as real value for money.”