The second annual Luxperience, which will take place in Sydney from 1 to 4 September, has sold out. The space sold is up by over 50 per cent on the inaugural Luxperience, which took place last September. Luxperience has grown rapidly by adding more international products and buyers to the B2B luxury travel business exchange which features high-end travel products. Luxperience highlights the growth of the Australian Pacific region in the experiential travel market.
Up to 26,000 buyer-seller meetings will take place during the event. To cope with demand, Luxperience has added more premium space for exhibitors at the entrance to the venue, the Overseas Passenger Terminal on Sydney Harbour.
Luxperience organisers said that the sharp spike in support was due to the event’s increased global reach with additional intimate Luxperience pop up events being planned around the world in the first half of 2014. Quality buyers from North and South America, Asia, Middle East and Europe have been added to this year’s event. New direct air links with South America have attracted buyers and sellers that weren’t present last year. An added focus on MICE and incentive travel has also boosted exhibitor demand.