Virgin lounge launches with Melbourne Cup hat valet


Virgin Australia is celebrating the official launch of its new flagship Sydney lounge by offering race-goers a Melbourne Cup Carnival Hat Valet service.

Over the weekend as people head south for “the race that stops a nation”, porters will offering eligible guests a personalised Hat Valet service along with a range of pre-flight pampering including blow-dries, Model Co makeup kits and shoe-shining, all to ensure guests arrive ready for the race.


Official Sydney Spring Carnival Milliner, Nerida Winter, was on hand to kick off the special services on 31 October, with services operating at different times across the weekend until 11am on race day, 5 November. 

The offer is exclusively available in Virgin Australia’s new Sydney domestic lounge which stretches across two levels, welcomes up to 500 guests and features unique design elements including illuminated bars and curved glass privacy screens.


The Hat Valet service will allow eligible guests with carry-on baggage to check-in their hat box straight from the lounge, enabling them to skip the terminal. Porters will hand-deliver the hat boxes to the aircraft. Upon arrival into Melbourne, the hat boxes will be personally returned to the guest.

Over the weekend, services will be available at the following times:
Hat Valet will operate Friday 8am-12.35pm, Saturday and Tuesday 7-11.35am.
Shoe-shining will operate Friday and Tuesday 7-11am.
Blow-dries will be available Saturday and Tuesday 7-11am.

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