Selling over 6400 five-night family holiday packages, Sea World Resort on the Gold Coast has again broken its own record for group buying. The resort generated more than AU$5.75 million in revenue and sold in excess of 32,000 room nights in a week-long campaign in partnership with Cudo.
Sea World’s recent developments, including the unique Dolphin Discovery experience, which is exclusive to Sea World guests, and the Nickelodeon themed aqua adventure playground, ‘SpongeBob SplashBash’, as well as the refurbished Nickelodeon Kids’ Club, have ensured its success as one of Australia’s favourite family attractions for both luxury family travellers and those on a tighter budget.
“The Cudo campaign was assisted by our strong brand reputation and the fact we are continuing to focus on creating the best customer experience for guests. That’s why so many people are staying here and coming back year after year,” said Sea World Resort General Manager, Bikash Randhawa.
Cudo CEO, Adam Schwab, agreed that the response to the Sea World Resort offer has been unprecedented. “While we were confident that the Australian public would embrace the offer, we never expected this kind of reaction. The strength of the Sea World Resort brand in Australia is unparalleled. The offer is not only the biggest seen in Australia, it’s set to be the largest single travel campaign in Internet history ever – anywhere in the world,” Mr Schwab said.
The revenue for the offer makes it one the most successful flash deals of any type. The Sea World Resort offer is the only Australian offer to appear in the top 10 global deals which are dominated by the United States. On a per capita basis, the Sea World Resort deal is easily the most successful in Internet history.
The Resort offers guests 402 rooms, with most accommodating up to four people. All rooms have a balcony or patio outlook and offer garden or pool views, with most of the rooms being newly refurbished, along with the lobby and restaurants.