Australia’s largest five-star hotel brand, Pullman has partnered with Mercedes-Benz Fashion Week Australia (MBFWA) for the second year running. Pullman was the Official Hotel Partner of MBFWA which ran from 6 to 10 April 2014 in Sydney. Pullman played host to key Australian media, revered international fashion writers, bloggers, fashion buyers, and the nation’s top fashion designers. During the week, a bespoke, pop-up connectivity Pullman Lounge was installed in the Hub Space of the event at Carriageworks, where VIP’s, designers, fashion buyers and journalists were able to relax in plush surrounds while enjoying free Wi-Fi.
To celebrate MBFWA Pullman Sydney Hyde Park transformed their stylish lobby to display the designs of in-house designers who also stayed in-house during the event.
Accor Pacific Chief Operating Officer, Simon McGrath, said; “Pullman is proud to support Australia’s leading fashion industry event. Fashion and hotels go hand in hand, as they both have a keen eye for design and setting the trends making the partnership between Pullman and Mercedes-Benz Fashion Week Australia a natural fit.” www.pullmanhotels.com