The hotly anticipated new Hilton collection, Curio, has now been launched with the first glimpses of what properties are set to come on board either later this year or in 2015. Heading the list of acquisitions is the soon-to-be-unveiled SLS Las Vegas Hotel & Casino which has undergone a $415 million renovation, along with Texas’ The Sam Houston Hotel, The Franklin Hotel in North Carolina, and Hotel Alex Johnson in San Diego.
The aim of Hilton’s new brand is to assist travellers seeking authentic discoveries and experiences throughout their stay. To best achieve this the collection will span four-
and five-star properties.
Additional Details for Planned Curio Hotels
- Originally opened in 1924, The Sam Houston Hotel is listed on the National Register of Historic Places. For 90 years, “The Sam” has treated guests to an authentic Texas hospitality experience in downtown Houston. American Liberty Hospitality will maintain management of the hotel when it joins the brand later this year.
- Located near the Mount Rushmore National Memorial, Hotel Alex Johnson is also on the National Register of Historic Places and has been a well-known fixture in downtown Rapid City since 1928. Prior to joining Curio next year, the hotel will update its guest rooms, public areas and meeting rooms as part of a multi-million dollar renovation.
- Owned and operated by Wintergreen Hospitality, The Franklin Hotel is located in downtown Chapel Hill. It is expected to join the brand in late 2014.
- Construction is planned to begin in early 2015 on a hotel development by The Widewaters Group Inc., in downtown Portland, Ore. The hotel is anticipated to debut as part of the collection in late 2016.
As members of the Hilton Worldwide portfolio, Curio hotels will offer guests the benefits of Hilton HHonors, the brand’s award-winning loyalty programme with over 40 million members.