Shangri-La launches fresh new brand

Hotel Jen Orchardgateway Singapore, the first of a new range of fresh and fuss-free hotels by Shangri-La International Hotels, opened its doors to the public in Singapore this week. The opening is the first in a major initiative to launch the Hotel Jen brand in nine key gateway cities across Asia Pacific by March 2015.

Centrally located along Singapore’s principal shopping belt, Orchard Road, and in close proximity to the CBD, the property is well positioned for guests to discover distinctive local experiences, inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places.

The Hotel Jen brand delivers what matters most to guests with a millennial mind set. Quality, comfort and value are paired with honest, authentic service; all underpinned by the important things done well without unnecessary fuss or intrusion.

It will deliver cutting-edge technology including fast free WiFi, colourful mobile charging stations, a laundry wash and fold service, iMac stations for tech-savvy travellers and a PressReader app with free access to 2500 online publications. The rooftop pool and Baywatch@Jen bar boast panoramic views of Singapore’s dramatic skyline, including Marina Bay and the CBD.

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