Following in the social media savvy footsteps of superstar Lady Gaga and New Zealand owned Kiwibank, IHG is the first hotel group in Australasia to use New Zealand-created social media platform, Shuttlerock.
Shuttlerock enables IHG to interact with and share user-generated content, using the platform to share customer pictures, videos and comments uploaded to social media such as Twitter, Tumblr, Facebook and Instagram.
With the roll-out of the technology in Auckland, Queenstown and Rotorua, IHG is already leading the way in customer engagement and social media innovation in Australasia.
As such, conference groups can share comments, videos and images of team building activities, and ‘in the moment’ shots directly with the hotel’s platform, or via relevant hashtags and keywords.
“Can you image conference attendees coming in each morning or at break times to see their photos of the day, off-site activities or team-building moments being featured for all to see via Airmedia on our screens?” said IHG Area Director of Sales and Marketing, Franck Hesse.
“It’s a fantastic free value-add, as conference organisers won’t need to arrange a professional photographer to ‘catch the moment’ or heartbeat of a conference.”
Each event page can be password protected so it is ‘exclusive’ for the conference, and links can be shared with delegates or businesses when everyone returns to their desks.
“Coupled with our already significant investment in audio visual equipment, ensuring Crowne Plaza Queenstown and Auckland are perfectly placed to ensure conferences run seamlessly, Shuttlerock is another new and innovative feature that keeps us at the forefront of the C&I market,” said Mr Hesse.
23 February 2015
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