Tourism Malaysia has thrown down the challenge to its retailers to invest in more initiatives to promote Malaysia as one of the world’s best shopping destinations.
Malaysia’s shopping sector is a major contributor to the country’s tourist receipts, amounting to RM19.8 billion or 30.2 per cent of the total receipts of RM65.4 billion in 2013. Indeed, the shopping sector continues to hold the second biggest share of tourist expenditure after the accommodation sector, which exceeds it by a margin of only 0.1 per cent.
Tourism Malaysia’s Deputy Director General (Planning) Madam Chong Yoke Har believes that, “If retailers continue to push harder and strategize better, the shopping sector can overtake accommodation as the number one tourism revenue contributor”, and she has called on the retail industry players to rally around to achieve a healthier growth for the sector. a.
One of Malaysia’s best shopping events, the 1Malaysia Grand Prix Sale is taking place right now and will run until 5 April, coinciding with the Petronus Formula 1 Grand Prix. Along with the 1Malaysia Mega Sale Carnival (27 June to 31 August) and the 1Malaysia Year-End sale (14 November 2015 – 3 January 2016) this event is one of the biggest and most eagerly anticipated shopping events of the year, and is expected to provide a significant boost to tourist expenditure.
Comments are closed.