Earth Hour has never smelled better. Fairmont Hotels & Resorts’ new signature Lobby Scent Candles, developed by long-standing partner New York-based perfumer Le Labo, will be lighting select hotel lobbies across the globe on Saturday 28 March 2015 in celebration of this annual lights-off event organized by the World Wide Fund for Nature (WWF).
Fairmont properties worldwide will celebrate Earth Hour by turning off the lights and 40 properties will give guests this exclusive ‘sneak sniff’ of the signature candles prior to the summer 2015 product launch. Hand-poured one-by-one, the eco-friendly, clean burning soy-wax candles mimic the scent that will fill the halls and lobbies of Fairmont properties when they officially début later this year.
Paying homage to the two luxury brands’ existing partnership, the creation process of the Lobby Scents & Candles began in the legendary rose fields of Grasse, France – the very fields that produce the essential rose oil featured in Fairmont’s in-room amenity, Le Labo’s Rose 31. The new Fairmont Scent celebrates Fairmont’s diverse portfolio of properties through the artistry of perfumery. The Scent is a custom blend of Cedar Leaf, Rose Essence, Cinnamon, Clove and Patchouli.
The candles, to be sold in Fairmont Stores and online at fairmontstore.com starting this fall, will provide guests with a tangible way to bring home their cherished Fairmont experiences and relive them though the power of scent. Until then, guests can visit participating properties during Earth Hour on March 28th from 8 to 9 pm, for a sneak sniff of this highly anticipated scent.
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