On Wednesday 25 March, a select group of travel industry and media were gathered together on The Terrace of The Australia Museum to celebrate an exciting new era for Hong Kong tourism.
‘My Hong Kong’ is the concept that extends through each aspect of the campaign, taking into consideration that people want to experience the various aspects of the region in their own unique way. The new tourism campaign brings with it a revamped website and an all-new My Hong Kong App. The latter allows travellers to Hong Kong to shake their phone and have their screen then display all the attractions in the nearby vicinity.
The new website and app helps travellers consider all stages of their trip, letting them ‘Dream, Plan, Book, Travel and Share’. It shows them travel ideas, provides them with tools to arrange their plans and book them; they then travel and (hopefully) are inspired to share their encounters via social media.
The campaign also features nine ‘Insider Guide’ video which are available online, providing brief snippets from various celebrities – from instagrammers to fashionistas.
All in all, My Hong Kong proves itself to be as innovative and contemporary as the nation it promotes.