World Travel Market Latin America 2015 has firmly established itself as the leading global event for the Latin American travel industry after a strong 21 per cent increase in visitors and press attendees over the three-day event, with an impressive volume of business deals anticipated.
The event has ended on an incredible high; seeing exhibitors, visitors and buyers from around the world all toasting to the success of the third event, which this year was held at the larger and more central Expo Centre Norte, Sao Paulo.
The travel trade were full of praise for the event and delighted with the networking opportunities that were available and the quality of the conferences and seminars.
The exhibition welcomed almost 1300 exhibitors, of which 60 were exhibiting at the event for the first time.
Kleopatra Apostolou, the Greek Tourism Ministry advertising, marketing and research director commented: “The number of Brazilian visitors to our country went from 27,355 in 2013 to 52,217 in 2014, and the trade fair is an important time for promoting the destination.
WTM Latin America 2016 will take place from 29 – 31 March next year, also in Expo Center Norte.