Scenic celebrates official transformation to new brand

Champagne bar

Last night, 7 May 2015, LATTE was fortunate to be present as Scenic celebrated its official transformation to the new branding with a cocktail function at The Langham Sydney. Spokesperson Catriona Rowntree was present to show her support, addressing the crowd in regard to the brand’s exciting new developments.

After announcing the rebrand last month, Scenic has been rolling out its new look across all platforms including print advertising, website, social media and brochures. The rebrand represents one of the most significant milestones in Scenic’s history and sees a new creative direction for the travel company which has seen rapid global expansion in recent years.

Michelle Black, GM Sales and Marketing, commented, “The purpose of this project was very much to revitalise the brand on a global level and to continue to drive business growth. We want to be more than a travel company; we want to become a global luxury lifestyle brand. To do this we need to go beyond what people want to buy from us and explore what people want to do through us and, of course, people want to see lots of amazing things, they want to see wonder.”

The evolution of the brand has stemmed from this concept of wonder and the mantra which underpins the brand; never lose your sense of wonder. The new campaign, Wonders Never Cease, commences this Sunday (10 May) with the launch of a new TVC shot in Europe on board Scenic’s recently launched next-generation Space-Ship, Scenic Jasper.

A campaign microsite – – also showcases Scenic’s luxury river cruise offering and pays homage to just some of the people who bring their handcrafted approach to the business. Peter Quinn and Liz Glover Catriona Rowntree, Scenic ambassador Helen O'Neil, Robert Halfpenny, Joanne Motta Michelle Black, GM Sales and Marketing at Scenic

Comments are closed.

WP to LinkedIn Auto Publish Powered By :