Starwood Hotels and Resorts have announced the signing of a long-term management agreement with 302 Pitt Operations to debut its leading-edge Aloft brand, a vision of W Hotels, to Sydney. The city’s first Aloft hotel will be located at 302 Pitt Street, after the city’s iconic Druids House building is transformed into a-state-of-the-art hotel by renowned, local designer, Carmen Glenister of Opera Studio Design.
Set to open in November 2016, the 136-room Aloft Sydney Pitt Street will be located in the heart of Sydney’s vibrant “Koreatown” district, close to the city’s business centre and transportation network. The hotel is close to Hyde Park, Pitt Street Mall and George Street’s Event Cinema, home to Sydney’s red carpet premieres and film events. Aloft Sydney will appeal to stylish professionals and travellers seeking a new, dynamic option for their next city stay.
Retaining various elements of the historic 1909 building, the new Aloft hotel will feature spacious loft-like guest rooms with many amenities signature of Aloft: ultra-comfortable signature platform beds with plush bedding, walk-in showers with custom amenities by Bliss® Spa, complimentary bottled water, and signature coffee. As with all Aloft hotels, there is fast-and-free wireless internet access throughout the hotel and plug-and-play connectivity to connect electronic devices to the 42” flat-screen TV, turning the room into a high-tech office as well as an entertainment centre.
The hotel’s ground floor will be a hub of buzzing activity, providing a stylish setting for guests to mix and mingle around the clock. Amenities that guests can look forward to include Re:fuelSM, the Aloft brand’s signature 24-hour gourmet grab & go food and beverage area. After hours, in-house guests and locals alike can enjoy a refreshing cocktail and catch music acts as part of the brand’s signature Live At Aloft Hotels music series in the signature w xyzSM bar which extends into an outdoor “Backyard”.
The signing of Aloft Sydney Pitt Street follows last year’s announcement of Aloft Perth Rivervale, slated to open in early 2017. Both Australian Aloft properties add to the global growth and buzz for the brand, with 100 hotels worldwide and growing since launching in 2005. Aloft Sydney Pitt Street will join Starwood’s robust portfolio in Australia, which currently comprises 10 operating hotels across the country. The Westin Perth and W Brisbane are scheduled to open in 2017 and 2018 respectively.
11 May 2015