Cachet Boutique to open all-new lifestyle destination in China come 2017

Cachet Boutique Wuhan 武汉凯世精品酒店

Cachet Hotel Group (CHG) has announced its plans to expand the Cachet brand within the most populous city in Central China – Wuhan. Referred to as the Chicago of China, Wuhan is recognised as a political, economic, financial, and cultural centre.

Located on the prestigious River Avenue in the prime downtown district, the Cachet Boutique hotel is within walking distance of the city’s most famous attractions including Hubei Provincial Museum, Marshland Park, shopping, night life and the popular Yangtze River. Slated for a 2017 opening, the 18-storey conversion hotel will feature 138 rooms, BEERGRDN and an expansive ultra lounge bar with river views.

“We selected Cachet as our hotel partner because of its extensive experience with boutique concepts, the strength of its brand and the high level of creativity it brings to a hotel experience,” said Mr. Pan Bo, General Manager of Broad Group. “Cachet and Broad Group are working together closely to create a new style of hotel specifically suited to the Wuhan market.

Cachet Boutique guestrooms will have a captivating mix of glamorous and modern design elements. Further, the property will feature an in-house art gallery showcasing curated contemporary art pieces by emerging Chinese artists.

On the top floor of the hotel with river and city views, Cachet will feature the hottest-day-to-night destination, Drai’s Ultra Lounge, where guests can mingle and socialize in a vibrant atmosphere playing the latest music and live entertainment.

This development comes hot on the heels of CHG’s announced plans for a new Cachet Deluxe in Hangzhou, slated to open in 2017. The company is actively growing its footprint throughout Greater China, South-East Asia, North-East Asia and the United States.

12 May 2015

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