LATTE is at ILTM Asia, 1 – 4 June 2015


The International Luxury Travel Market (ILTM) Asia is on now until Thursday 4 June in Shanghai, showcasing the best in luxury travel experiences, adventure holidays and unique resorts to buyers from across Asia Pacific as Asian travellers express their desire for exciting new destinations and once-in-a-lifetime trips.

LATTE is on the ground at ILTM Asia this week. Should you wish to meet with Founder and Group Editor, Cathy Wagstaff, please xxx xxxx

With over 550 exhibitors attending the annual four-day event, ILTM sees a number of exciting new trends and diverse portfolio of companies attending than ever before.

Luxury adventure travel is seeing a huge surge in popularity for Asia travelers in 2015. This year, ILTM will see record numbers of companies promoting Wildlife and Safari experiences, 13 exhibitors featuring some of the world’s natural wonders, and five extreme adventure exhibitors that include cruises and expeditions to the North Pole, Antarctica and the High Arctic. Marketing operation Iceland Luxury is present to promote the country, its natural sights, hotels and luxury operators. German company Awayfromitall brings one-of-a-kind active travel experiences from hardcore adventure to biking, hiking and skiing.

Skiing and winter sports are seeing a huge surge in popularity with Asia’s travellers heading to the ski slopes. The coming years will see a continued increase as anticipation builds around the next two Winter Olympics being in Asia (2018 in Pyeongchang, South Korea and 2022 in either Beijing or Almaty). With that in mind, ILTM Asia is welcoming 21 different ski resorts and operators from around the world as exhibitors. Austrian ski destination Lech-Zurs will be at ILTM Asia as it continues to establish itself as an iconic winter sports Eldorado with world-class gastronomy.

Private luxury experiences on the seas and the skies are increasingly interesting to the Asia market with yachting and sailing holidays seeing big growth in terms of travellers from Asia and will be represented by 12 yacht and sailing companies at ILTM Asia 2015. For a truly unique point of view and at the top end of the luxury travel experience sector, private jets and helicopters are represented by six exhibitors.

The 2015 edition of ILTM Asia also has more destination and resort exhibitors from Latin America (20) and the Caribbean (14) than ever before, as independent Asian luxury travellers look further afield in search of the perfect trip.

Testament to these latest travel trends, ILTM Asia sees a new wave of over 48 per cent of its 500-plus buyers being brand-new to the show and 40 per cent from China alone, on whom the world’s luxury travel eyes are firmly fixed. The quality of these luxury buyers is key to ensuring the best experiences in the world are shared with Asia’s most discerning travelers.

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