It’s a wrap: ILTM Asia shows how Asian travellers are shaping the future of travel


ILTM (International Luxury Travel Market) Asia has just wrapped up for 2015, after bringing together over 500 luxury travel buyers from 26 countries across the Asia Pacific, over 500 global exhibitors and 150 industry media. The success of the event has once again established it as the region’s annual home for the luxury travel industry.

Now in its ninth year, the event in Shanghai is where the future of luxury travel experiences are created and launched for the benefit of Asian travellers. ILTM Asia delivers one-on-one appointments with buyers for the world’s finest hotels, travel experience companies and destinations. The four-day show has become one of the highlights of the global luxury travel calendar.

Exhibitors were enthusiastic once again in their praise for the show. Wayne Hu, Deputy General Manager, Asia, Baha Mar Ltd. said, “We loved the fact that the buyers were all targeted, looking for a new island destination.  It really opened up opportunities for collaboration for of us, buyers were far more receptive than we anticipated, especially of a new destination such as the Bahamas. I thought the show was very well run, and the individual buyers spot on.  It was our first year and we will be looking at a bigger presence next year.”

Ninna Haflidadottir, Director of Marketing, Iceland Luxury said, “It was our first visit to ILTM Asia and we were very pleased with our meetings and the level of interest. Our schedule was fully booked and gave us a great view of the Asian market which we found to be well informed and interested in Iceland. We’ve seen an increase in Chinese/Asian visitors over the past three to four years so it is important for us to come here to find out more about what their needs are.”

Malcolm Fourie, Director, African Fairway & Safari said: “This has been a nice eye opener in identifying what is most definitely a market for us to penetrate. A lot of interest from Asian, Indian and Australian buyers, and Africa is clearly on their radar.”

Julian Hagger, Sales & Marketing Director, LUX* Resorts & Hotels said, “The Chinese and Asian market is hugely popular for us not only for guests to Mauritius and The Maldives but now as we expand in China. ILTM Asia is once again the first date on our sales calendar every year!”

Laurence Barreau, Director of Business Development, Accor Hotels said, “We have not been back for the last four years, but with 46 per cent of all our properties being in Asia-Pacific it is crucial for us. Since four years ago the quality of buyers is totally different – very professional, more concierge, more VIP services and they understand the true meaning of luxury. As a luxury brand we now have to be here as it is very good visibility.”

Commenting on the week’s success, Director of the ILTM Portfolio, Alison Gilmore, stated, “We are thrilled with this year’s ILTM Asia. We have welcomed more than 200 Chinese buyers to the show and you can clearly see the increasing demands from Chinese travellers for experiential journeys to new destinations. We have exhibitors showcasing everything from polar expeditions to African safaris, and from the world’s finest luxury hotel brands to tea plantation retreats.”

ILTM Asia returns to Shanghai from 30 May – 2 June 2016.  Further ILTM events in 2015/2016 are:

  • ILTM Americas: Riviera Maya, 28 September – 1 October 2015
  • ILTM: Cannes, 30 November – 3 December 2015
  • ILTM Japan: Tokyo, 29 February – 2 March 2016
  • ILTM Africa: Cape Town, 4 – 6 April 2016
  • Travelweek Sao Paulo by ILTM: 3 – 6 May 2016

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