The results of the 2015 Travel Dreams Survey by Virtuoso are in. Virtuoso, the international network of luxury travel agencies, conducts an annual survey that asks forward-looking questions and sizes up the answers before they will appear in the July issue of Virtuoso Life magazine, featuring dream destinations, trips of a lifetime, intriguing travel trends, and even winning essays on the value of travel written by travellers themselves.
Here is a glimpse at the major category winners:
Trip of a Lifetime
1. European River / Canal Cruises
Virtuoso trend: The extreme popularity of river cruising continues unabated. What’s new? A focus on families. River cruise lines are offering dedicated sailings, shore experiences, on-board programs, and even ships configured to target family groups.
2. World Cruises
Virtuoso Tip from Janet Lavern, travel advisor, Ottawa, Ontario, Canada: “World cruisers are often seasoned travelers who have already been to some of the ports of call and done the typical excursions. A Virtuoso travel advisor can arrange for a local guide to dig deeper beyond the tourist sights to discover something completely new.”
3. Multigenerational travel
Virtuoso Tip from Matthew D. Upchurch, Virtuoso Chairman & CEO: “One of the smartest things you can do, if you have the means, is take your kids to China, India, or Brazil. These countries will influence much of the business being done now and in the future, and kids who have insight into these cultures, who learn to adapt in unfamiliar surroundings early on, and who gain an understanding of the world around them, will have a certain advantage when it’s time to enter the workforce.”