Sofitel has unveiled the 2015 edition of Sofitel Wine Days during which the brand’s hotels celebrate French wine and art-de-vivre, offering guests a wide array of extraordinary wine experiences. This year the program will be held from 21 September – 31 October during the traditional wine harvest period in France.
For the event, Sofitel has commissioned a study with the French Institute of Public Opinion (IFOP) about the art of wine. The study takes place in two parts: Wine Perception in 2015, and a Wine Consumption in 2016. With a study sample from seven countries (Australia, Brazil, China, France, India, Russia, and the United States), the study’s findings uncover how we think about and consume wine today.
For 2015 Sofitel has partnered with 2004 Worldwide Best Sommelier Enrico Bernardo, acting as ambassador, spokesperson and contributor of editorial content.
“Sofitel is honoured to share the exciting new Sofitel Wine Days program with the world, and to work with such a prestigious figure as Enrico Bernardo,” said Fabrice Blondeau, Vice President, Global Food & Beverage for Luxury & Upscale Brands at Accor Hotels. “Wine plays a defining role in French culture and savoir-faire – concepts that are at the very heart of Sofitel’s art-de-vivre. We look forward to bringing the elegance and excitement of this tradition to life in 2015!”