Small Luxury Hotels of the World establish its future in APAC region
Small Luxury Hotels of the World™ (SLH) this year participated at ILTM for the third consecutive year in the hopes of increasing engagement with trade and identifying new hotels that align with the SLH brand in these growing markets.
The Asia-Pacific region is one of SLH’s main areas of focus, making up a quarter of SLH’s exclusive hotel collection. In the first half of 2015, SLH welcomed 16 new member hotels in the APAC region, including The Tokyo Station Hotel in Tokyo and The H Resort Beau Vallon Beach in Seychelles, the brand’s inaugural hotels in both cities.
The Asia-Pacific region makes up over a quarter of reservations made by SLH customers in 2015 to date, with the top five APAC destinations being Hong Kong, Thailand, Singapore, Taiwan and China.
In particular, bookings made for Singapore (+50%) and China (23%) hotels experienced a rise over the past three years, moving them from sixth and seventh ranking to third and fifth respectively.
Demand for independent hotels in the region has grown and SLH expects to continue its expansion in 2015, with a few key openings to be announced in the later half of the year.