South African Tourism announced on 31st July the appointment of FCB South Africa as its Lead Marketing Agency in the execution of its mandate to market South Africa as a tourist destination of choice to both domestic and international tourists.
FCB South Africa’s appointment is on a non-exclusive basis to provide SA Tourism with the development and execution of integrated marketing services, media buying, planning and coordination services globally for a period of 3 years effective 1 October 2015. The contract is extendable for a further 2 years at the sole discretion of South African Tourism.
Thulani Nzima, SA Tourism’s Chief Executive Officer says: “We are very excited as SA Tourism to have FCB South Africa come on board as a Lead Marketing Agency at this critical point when we are aligning our international and domestic marketing strategies to speak in uniformity to the South African Tourism brand. We are operating in a very competitive environment that requires a well-defined brand that has global appeal and affinity, is consistently and seamlessly communicated and marketed, and has the impetus to attract tourists to our beautiful country. FCB South Africa is widely regarded in the industry for building some of South Africa’s iconic brands and we are excited of our new partnership in taking tourism forward.”
Thulani concludes: “We are thrilled with the new partnership that we envisage will strengthen our brand, making it more recognisable and appealing to both domestic and international tourists. We believe that the strength of our brand will attract more tourists to our shores and contribute to the growth of our economy and job creation.”