Fraser’s Hospitality sets its sights on future trends in Asia and the growing demand amongst e-generation travellers for a more tech-savvy tourism sector.
Capri by Fraser had its official launch on Friday and the night more than lived up to its high expectations.
The vibrant party felt like the inside of a Cirque du Soleil tent with roller-blading angels greeting guests on the street; Lycra-clad green butlers handing out headphones at the door; acrobats dancing above water in the pool bar; a jazz soloist in the club lounge; a DJ in the gym complete with break dancers; and a giant macaw available for photo opportunities.
The opening included a list of 150 guests – a versatile conglomerate of clients, associates and press – and included the Fraser’s Hospitality CEO Choe Peng Sum, Brisbane Marketing CEO John Aitken and Queensland Deputy Premier Jackie Trad MP.
Speeches by the General Manager, Mariusz Tymosiewicz, and the Deputy Premier, Jackie Trad, reinforced that the vision of Capri by Fraser was to look towards future demand and hopes of Brisbane becoming a leisure destination for Asian tourists. “In a tick of approval for the city of Brisbane, Fraser’s Hospitality – an international brand – has recognised the potential of this international destination” said Ms Trad.
Located in the centre of the CBD and in walking distance from Queen Street Mall, river-front dining and the City Botanical Gardens, Capri by Fraser will be the fourth Fraser’s property in Australia and will join Fraser Suites Sydney, Fraser Place Melbourne and Fraser Suites Perth.
The urban-inspired, mod décor is modelled after the Fraser flagship hotel in Singapore and was devised by the award-winning Ministry of Design. Living vertical gardens and on-trend art installations feature throughout the inner city development, and the hotel’s foyer is a funky homage to the building’s previous occupation as Folio Bookstore, with the wallpaper impersonating endless shelves of paperbacks.
The high-tech hotel aims at providing guests the ‘flexibility and freedom to choose how and when you want to work, live and play’ and has a very clear focus on keeping up with the times with innovations such as iPad activated check-in; e-concierge services; e-Print facilities; the latest in home entertainment; fast and free WiFi accessible throughout the entire hotel; a 24-hour gym; and the option of in-room cooking or restaurant dining at the proudly paleo Asana by Pete Evans.
Event reporter: Natarsha Brown