Hilton Worldwide’s Digital Key simplifies check-in



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Hilton Worldwide have announced the launch of Digital Key, a new feature of the Hilton HHonors app.

Digital Key now gives frequent guests the option to bypass the hotel check-in counter and access their rooms, as well as any other area of the hotel that requires a key, directly via the Hilton HHonors app on their smartphones.

By early 2016, HHonors members will be able to use their smartphones as their room key to enter more than 170,000 rooms at 250 U.S. properties within the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton brands.

The HHonors app has been downloaded more than 2 million times since last July.

“HHonors members can use digital check-in and room selection at more than 4,100 properties globally – and those who have used it have shared exceptional feedback,” said Geraldine Calpin, senior vice president and global head of Digital, Hilton Worldwide. “With Digital Key, we are making the guest experience even more seamless through our improved mobile app.”

In addition to checking in digitally, guests can select their own room from a floor plan or list and using their smartphone as their key, members can further customize their stay via the app by requesting amenities – like extra pillows, snacks or drinks.

“Through our app, we’re giving HHonors members the ability to better control and personalize their stay with us,” said Calpin. “Imagine if an HHonors member is arriving at our hotel after a long trip or running late to a meeting, Digital Key can provide our frequent guests the added benefit of going straight to their room without stopping at the front desk.”

HHonors members who use the Digital Key this year at beta hotels will receive 2,500 Hilton HHonors Bonus Points.

The Hilton HHonors loyalty program is open to all guests and free to join.

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