What is your #VegasNotVegas moment?

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On 18 August 2015, the Las Vegas Convention and Visitors Authority (LVCVA) teamed up with retail travel agency, iTravel to create the ultimate antidote to boredom. The #VegasNotVegas campaign was developed by Las Vegas Australian representative and marketing agency GTI Tourism and creative agency Play Communications.

The campaign was launched on social media and asks Aussies to share their most ‘un-Vegas’ like images, in line with the theme for that week, using the hashtag #VegasNotVegas.

The most creative entry each week will win one of three once-in-a-lifetime Las Vegas holidays for themselves and a friend.

The LVCVA’s Senior Director of Digital Engagement, Nick Mattera, said the campaign is aimed at increasing the desirability of Las Vegas as a travel destination for Australians.

The competition began on Monday, 17 August and will continue through Sunday, 6 September, with a different theme each week:

  • Week 1 (17-23 August): Entrants are asked to share their most ‘NotVegas’ FOOD moment for a chance to win a trip for two including hotel accommodations at MGM Grand Hotel & Casino and dinner at Gordon Ramsay Pub & Grill inside Caesars Palace.
  • Week 2 (24-30 August): Entrants are asked to share their most ‘NotVegas’ RIDE moment for a chance to win a trip for two including hotel accommodations at MGM Grand Hotel & Casino and two tickets to ride the High Roller at The LINQ Promenade, the world’s tallest observation wheel.
  • Week 3 (31 August – 6 September): Entrants are asked to share their most ‘NotVegas’ SOCIAL moment for a chance to win a trip for two including hotel accommodations at MGM Grand Hotel & Casino and a whole host of tickets to shows such as Olivia Newton-John: Summer Nights at Flamingo Las Vegas; Thunder From Down Under; The Australian Bee Gees Show – A Tribute to the Bee Gees at Excalibur Hotel & Casino and Jubilee at Bally’s Las Vegas.

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