Jin Jiang International Hotels to hold roadshow

Jin Jiang Hotel, Shanghai

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Jin Jiang International Hotels has announced plans to hold a 2015 roadshow in Japan, 15-17 October, in a move to enhance the visibility of the brands owned by Jin Jiang International Hotels and Prince Hotels, Inc..

Jin Jiang International Hotels and Prince Hotels signed a memorandum of understanding in June, under which the two hotel groups will form a marketing alliance to collaborate on joint promotions and undertake other business exchanges, as well as improve brand awareness and market share.

Mr Simon Zhang, CEO at Jin Jiang International Hotels, said that the mutual benefits derived from forming an alliance and establishing a partnership with Prince Hotels will allow Jin Jiang to further expand its international marketing network and to provide customers with more options and convenience, addressing the growing demand for casual and business travel in the Asian market.

Jin Jiang expects to capitalise on the extensive visibility of Prince Hotels in the Japanese local market through the roadshow, and, by doing so, win more face-to-face negotiation opportunities and enhance cooperation with Japanese firms through promotional events and onsite visits with potential business partners. This event is expected to further expand the brand awareness and visibility of Jin Jiang International Hotels in the Japanese market.

Mr William Cai, Director Marketing & Sales at Jin Jiang International Hotels, said that member hotels including Jin Jiang Hotel, Jin Jiang Tower, Hua Ting Hotel & Towers, Jian Guo Hotel, Rainbow Hotel, Park Hotel, Shanghai Hotel and Haiyun Jin Jiang International Hotels will participate in the event.

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