Starwood takes Tribute Portfolio to the skifields


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Starwood Hotels & Resorts Worldwide has announced the debut of the hospitality company’s recently introduced Tribute Portfolio brand in Asia Pacific with the signing of The Kiroro, a Tribute Portfolio Hotel, Hokkaido. Owned by Kiroro Resort Holdings Co., Ltd., the hotel is located at the Kiroro Resort in Western Hokkaido, Japan – one of the world’s best powder-skiing destinations.

Bringing the brand’s Stay Independent vision to Japan’s second-largest island, The Kiroro is part of a dual signing with the Sheraton Hokkaido Kiroro Resort, both of which are scheduled to open in December 2015.

“We are thrilled to continue Starwood’s expansion in Asia Pacific with not only our newest brand, Tribute Portfolio, but also our most global brand, Sheraton,” said Dave Marr, Global Brand Leader, Sheraton Hotels & Resorts and Tribute Portfolio.  “The Kiroro Resort is a magnificent ski destination, and we look forward to working closely with Mr Adhyanasakul and his team to create memorable experiences for our guests over many seasons to come.”

The Kiroro, a Tribute Portfolio Hotel, Hokkaido features 282 spacious guest rooms and suites, and offers travellers onsite recreational facilities, including a gym and swimming pool. The hotel features 4 different restaurant and bar destinations and more than 1400sqm of function space, including a grand ballroom and 4 meeting rooms.

“We are pleased to forge this dynamic partnership with Starwood Hotels and Resorts, combining our local market expertise with Starwood’s formidable brand equity and its powerful guest loyalty programme.” said Chainid Adhyanasakul, CEO of Kiroro Resort Holdings Co., Ltd.  “We are confident that our synergy is poised for long-term success, and we look forward to starting the new ski season together.”

“We are excited to premiere Starwood’s 10th brand in Asia Pacific, only months after its launch,” said Rajit Sukumaran, Senior Vice President, Acquisition & Development at Starwood Hotels & Resorts Asia Pacific. “The Kiroro exemplifies the Tribute Portfolio brand’s independent spirit, geared for all travellers who value unexpected experiences and destinations.”

Starwood’s 10th brand and second collection of independent hotels, Tribute Portfolio debuted in April 2015 with its first hotel, the Royal Palm South Beach Miami, and will soon open new hotels in Ft. Lauderdale, Florida; Asheville, North Carolina; Nashville, Tennessee; Savannah, Georgia; and Charleston, South Carolina.

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