Instagram has caused a stir after announcing an update that sees users allowed to post both photos and videos in portrait and landscape orientation, a particularly beneficial development for the snap-happy wanderers among us.
Although the traditional square format has come to define the photo-sharing app, Instagram acknowledges that the visual story that users would like to tell is the priority.
Nearly one in five photos or videos uploaded aren’t originally in the square format, meaning that users are required to crop images and potentially cut important subjects out; as the company acknowledges, “You can’t capture the Golden Gate Bridge from end to end.”
Now, when choosing a photo or video, users can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once the photo has been shared, the full-sized version of it will appear to all of your followers in feed. To keep the clean feel of your profile grid, your post will appear there as a centre-cropped square.
The new orientation formats also apply to videos which is welcome news to travellers that like to document their journeys in more way than one, and all filters will now work for videos. Additionally, the intensity of filters on video can be adjusted.
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