Mexican Riviera the new home of W brand

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Starwood Hotels & Resorts Worldwide has announced that it will extend its strong presence in Mexico with the debut of W Punta de Mita, located in Mexico’s Riviera Nayarit. Scheduled to open in 2016, W Punta de Mita will be part of Los Veneros, an exclusive enclave located on Mexico’s  Pacific Coast.W Punta de Mita is owned by Fideicomiso Los Veneros and will be operated by Starwood Hotels& Resorts.

“With the opening of W Punta de Mita, Mexico will become be the only country in Latin America to boast two W hotels, demonstrating its continued position as one of the most in-demand travel markets in the world,” said Jorge Giannattasio, Senior Vice-President and Chief of Latin America Operations for Starwood Hotels & Resorts. “We are thrilled to announce this deal as we continue to look for opportunities to bring our world-class hotel brands to the best destinations around the globe.”

The oceanfront W Punta de Mita will have 120 guest villas and a variety of public spaces, including W Living Room, W Lounge, the WET outdoor pool deck and a signature restaurant. W Punta de Mita will also feature a 4,000 square foot AWAY Spa with signature treatments and services as well as FIT, the ultimate workout facility.

“Starwood is growing at an exciting pace in Latin America, and the W brand is a key player in this growth,” said Victor Vazquez, Vice President of Development and Acquisitions, Starwood Latin America. “Throughout the region, Starwood’s momentum is being driven by our ability to provide distinct design-led brands that exceed the expectations of developers, owners and travelers alike.

“With more than 25 million international tourists per year, Mexico continues to be an important and growing market for us, particularly for our luxury hotels,” Vazquez continued. “W Punta de Mita will be the perfect addition to this booming landscape, offering the vibrancy and style that is unique to the W brand.”

In addition to W Punta de Mita, there are several other W hotels in the pipeline for Latin America, including W Panama, an urban hotel in the heart of the city set to open in 2017; W Riviera Maya – Kanai, set against the blue waters of the Caribbean and scheduled to open in 2018; and W Costa Rica – Reserva Conchal, to debut in 2019.

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