Virgin America has teamed up with Spotify -which provides song pools based on hundreds of millions of playlists-with the service curating over 60 city-inspired music “Mood Lists” that will excite guests for their destination. Guests can enjoy in-flight playlists such as New York’s “Empire State of Mind”, Chicago’s “Welcome to the Windy City,” all of which can also be found at virginamerica.com/spotify. Virgin America’s boarding music is also available as the “#SpotifyOnboard” playlist. New Spotify users can listen for free or take advantage of a free Spotify Premium 30-day trial.
Also today, Virgin America launches an exclusive collaboration with The New York Times to offer guests complimentary in-flight access to a collection of Times content, including breaking news, from Business, Travel, Technology and ‘Most Viewed,’ on any connected device onboard ViaSat WiFi-equipped aircraft flying on mainland flights. Guests may also sign up to receive a free 30-day New York Times All Digital Access subscription, good for use both in the air and on the ground.
“Virgin America has always been about providing guests with the largest breadth of entertainment and more control over their in-flight experience, whether through the fleetwide WiFi we’ve offered since 2009 or the library of latest release films, live TV, videogames and MP3s available at every seat via our Red® entertainment touch-screens,” said Virgin America Vice President of Brand Marketing and Communications, Abby Lunardini. “With our new ViaSat WiFi, we’re excited to take this offering to the next level by offering guests the ability to stay informed with access to daily New York Times content and their favorite music with the entire Spotify catalogue at 35,000 feet.”
“At Spotify, we’re dedicated to finding ways to bring music into every part of consumers lives, wherever they are, whatever they’re doing, whatever their mood,” said Erin Clift, VP Global Marketing and Partnerships at Spotify. “Partnering with Virgin America to provide guests with Spotify “Mood Lists” is an excellent way to enhance their experience and bring Spotify to flyers both in-flight and beyond.”
Clay Fisher, senior vice president, consumer marketing, The New York Times, added: “Through this collaboration, NYTimes.com offers Virgin America guests access to some of the best news, information and entertainment content available on the web. Whether they want to catch up on the news, dive deep into an investigative article or sit back and enjoy a Times video, travelers will feel more connected to the world around them when they are up in the air, simply by logging on to the in-flight WiFi.
The news builds on Virgin America’s recent announcement that the entire Netflix catalogue of award-winning television series and movies can now be streamed in-flight.