The Tourism Authority of Thailand (TAT) has announced that the Pacific Asia Travel Association (PATA) will be holding its annual PATA Adventure Travel and Responsible Tourism Conference and Mart (AT&RTCM 2016) in Chiang Rai next year.
The conference and travel mart will be taking place at the Dusit Island Resort in the city of Chiang Rai, Thailand from 17 to 19 February 2016 under the theme “Creating Experiences, Sharing Opportunities”.
The PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 is a three-day event that brings together tourism professionals in the adventure travel and responsible tourism sectors, to discuss opportunities for promoting environmental protection and social sustainability.
“PATA is excited to have the opportunity to showcase the historic northern city of Chiang Rai, Thailand. The city has so much to offer today’s travellers wishing to experience natural beauty, indigenous culture, and rich heritage,” said PATA CEO Mario Hardy.
“The choice of the destination reflects the growing importance of dispersing tourists to emerging destinations, an issue the Association has been actively promoting through such activities as the PATA CEO Challenge 2015. This event is the perfect opportunity for travel trade professionals to learn first hand about this fast growing tourist destination.”
Sugree Sithivanich, Deputy Governor for Marketing Communications, Tourism Authority of Thailand added,
“TAT has been encouraging tourism that promotes the environment and contributes to social and cultural betterment. It is in line with the “balanced philosophy” of tourism, which ensures that economic benefits of tourism go hand-in-hand with environmental and cultural preservation.
“Chiang Rai is an ideal destination for the Conference & Mart. In addition to being a wonderful destination in its own right, it also lies at the heart of the Golden Triangle region where the Thai border meets with those of Myanmar and Lao PDR. So visitors will be able to get a three-in-one package by being able to visit all three destinations for the cost of one.”