Find a winter less ordinary with NYC & Company

Dumbo Snowfall, Dumbo, Brooklyn

Dumbo Snowfall, Dumbo, Brooklyn

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NYC & Company, New York City’s official destination marketing organisation, has announced a new year-round seasonal promotion, Unlock NYC, with the first objective to expand visitation to the five boroughs during the winter, utilising the new tagline, ‘Find a Winter Less Ordinary.’

Tips will highlight quintessential and only-in-NYC experiences that will help visitors discover New York City during the winter months. In January, February and March, a typically slower period of travel, travellers can take advantage of the lowest hotel room rates of the year as well as NYC & Company’s signature dining and theatre promotions.

“There are endless reasons to love New York City in every season, but something special happens when the snow falls – from Lunar New Year celebrations in Flushing and the tree lighting in Rockefeller Center, to watching the Polar Bear Club brave the frigid waters on Coney Island. People from around the world feel the pull of New York City, and with Unlock NYC visitors can find the hidden gems – the New Yorker’s New York – and experience our city on a budget,” said NYC Mayor, Bill de Blasio.

“This winter, we are giving visitors the keys to unlock a more accessible and intimate NYC. Whether it’s walking the Brooklyn Bridge as snow falls, skating on one of the outdoor ice rinks, or keeping warm in a world-class museum, we’re encouraging visitors to discover a different side of NYC,” said Fred Dixon, President and CEO of NYC & Company.

At launch, tips from NYCGo will include both daytime and night-time experiences sharing insights from the following categories: Hidden Spaces in Iconic Places;Cinematic City; Eats, Treats & Secret Menus; Stores with Stories; and Broadway & Beyond. Building upon phase one, the site will ultimately incorporate insights from tourism industry experts and social media influencers, and finally, a social media campaign will invite visitors and New Yorkers to be the expert and share their own insider tips about their winter in NYC experiences.

“We invite visitors to celebrate the season, warm up from the day and savour memories made during a winter vacation in NYC. By thoughtfully showcasing hidden opportunities and unexpected highlights through actionable experiences, we’re able to uncover, unveil and ultimately reveal what makes winter in NYC so extraordinary,” said Abby Spatz, Chief Marketing Officer of NYC & Company.

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