Called Qantas Assure, this new programme will reward people with Qantas Points for being active when it launches in the first half of 2016. It will feature travel insurance under the same umbrella, which the airline already offers to more than half-a-million customers a year.
Qantas CEO Alan Joyce said Qantas Assure, which forms part of the growing Qantas Loyalty suite of businesses, would bring together nib’s health insurance products with the market reach and consumer insights built up over almost three decades of the Qantas Frequent Flyer programme.
“Qantas Loyalty has evolved beyond a typical airline rewards programme to something that influences the purchasing decisions of millions of people through highly sought-after Qantas Points.
“Qantas Loyalty has shown it knows how to attract, reward and retain members for their choice of airline, credit card or retailer. By partnering with nib, we believe there is a huge opportunity to do the same thing in the $19 billion private health insurance market and drive significant growth for the Loyalty business.”
Through the deal, nib will provide its health insurance, risk assessment and underwriting capability while Qantas Loyalty provides its marketing, data and customer retention expertise. The result will be a range of Qantas Assure-branded health insurance products and the ability to earn Qantas Points through the Frequent Flyer programme. Value will be shared equally between the parties.
Qantas Assure is targeting a 2-3% share of the Australian private health insurance market on a revenue basis in its first 5 years.
Explaining a key point of difference of Qantas Assure, Mr Joyce said wearable technology would have a key role in rewarding members for even moderate increases in levels of physical activity.
“This is not about simply earning points when you pay a bill. It’s about offering members the opportunity to be rewarded for being more active, which is something that also has a direct impact on improving your wellness.”
From next year, Qantas Frequent Flyer members who purchase a Qantas Assure policy can download a wellness app that syncs with popular forms of wearable technology. The app will log the number of steps taken in a day and then deposit Qantas Points into their Frequent Flyer account. These points can then be used with over 400 partners for flights, shopping or towards a health insurance premium itself.
Members will be able to choose from a variety of daily or weekly targets depending on their lifestyles, with the number of points earned increasing with the size of the target.
CEO of Qantas Loyalty, Lesley Grant, said: “The idea behind Qantas Assure came from our members telling us they want to be rewarded for leading a more active lifestyle. They also want to feel more engaged in the health insurance experience rather than just paying their monthly premium or making a claim.
“We believe Qantas Assure will create a very different relationship between customers and their health insurance. It’s deliberately different and we think it’s very exciting.
“When members combine the Qantas points they can earn from literally walking around the block with all the other ways to earn, it becomes a very powerful proposition.
nib’s Managing Director, Mr Mark Fitzgibbon, said the partnership with Qantas is one of the most innovative partnerships ever offered in the Australian private health insurance market.