Le Méridien Family

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Le Méridien Hotels & Resorts has launched Le Méridien Family, a new programme created in response to the growing global demand for family travel and the evolving needs of travellers with children. Taking place at Le Méridien Suvarnabhumi, Bangkok Golf Resort & Spa, the launch event celebrated ‘the Universal Language of Play’, a concept where playing serves as a vehicle to explore, learn, develop new skills, express ideas and build relationships with others, without borders or language barriers.

“Le Méridien Family programme reinvents the kids’ club concept, reimagines family experiences and introduces more meaningful amenities through the lens of the Le Méridien brand,” said George Fleck, Vice President, Le Méridien and Westin Hotels & Resorts. “With multi-generational family travel on the rise, the initiative specifically caters to the way modern families travel – with any combination of parents, aunts, uncles and grandparents travelling with children of all ages.”

The Le Méridien Family programme consists of the following elements:

Next generation Kids’ Clubs

Le Méridien Family Kids’ Clubs draw inspiration from each hotel’s destination, bringing in a layer of home-grown culture, games and toys as well as locally relevant fabrics and wall coverings that create a unique sense of place.

Destination unlocked

Le Méridien Family aims to ignite the imagination and unlock the destination, so that curious and creative travellers young and old can discover together. For example, Le Méridien Ra Beach Hotel & Resort in Barcelona provides families of all ages with the opportunity to unlock the destination with bicycle tours, photography lessons and access to the brand’s exclusive UNLOCKArt art partners in the area. Many hotels, such as Le Méridien Phuket Beach Resort and Le Méridien Monte Carlo, present experiences like pétanque and a coffee and cocoa workshop that playfully evoke the roots of the Parisian-born brand.

Part playful, part educational collaborations

Earlier in the year, the brand announced a global partnership with the LEGO Group to offer a complimentary welcome amenity to children checking in to any of its more than 100 hotels and resorts worldwide.

Le Méridien has also engaged Imagination Playground, created by David Rockwell in cooperation with KaBOOM!, whose goal is to develop playgrounds that allow children to create, inspire and imagine.

Looking ahead

In addition to its inaugural launch at Le Méridien Suvarnabhumi, Bangkok Golf Resort & Spa, Le Méridien Family will be rolled out to 100 hotels and resorts globally.

Additionally, Le Méridien plans to introduce new kids’ clubs in markets around the world, including the United States, Spain, Mauritius and Thailand, with more in the pipeline for 2016.

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