Marriott launches kid-friendly MAX!


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Marriott Rewards is launching MAX!, a new and exclusive kids programme which aims to enrich the travel experiences of children through holistic activities that inspire and nurture. The programme will be available to members staying at participating Marriott International properties throughout the Asia-Pacific region starting from the 21 of December, 2015.

Created for children ages five to 12 years old, MAX! is founded on four activity pillars:

  • Be Active offers action-packed sessions, ranging from pool activities to dance lessons
  • Stay Curious encourages intellectual curiosity with activities such as cooking and arts-and-crafts
  • Go Explore will appeal to children’s sense of adventure
  • Just Relax offers more tranquil pursuits.

The four pillars are consistent throughout all offering properties; however, the specific activities will be curated by each property, making the experience authentic to the location and culture.

“By introducing MAX!, Marriott Rewards aims to exceed the high expectations parents have when they choose a hotel for their family vacation,” said Anka Twum-Baah, Vice President, Customer Loyalty & Content, Asia Pacific at Marriott International. “Providing children with enriching experiences has a positive effect on their lives. We are launching MAX! with the aim of inspiring children to enjoy a range of memorable experiences that they can share with their family and friends.”

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