Oetker Collection CEO Frank Marrenbach has announced the brand’s expansion into the Americas with the launch of two new hotels, in São Paulo and New York:
“Today therefore, I am delighted to announce our expansion into the Americas; with not only one, but two extraordinary projects in two extraordinary cities: New York and São Paulo. With these two new properties we continue to carefully expand Oetker Collection portfolio whilst remaining truthful to our promise – not to just open new hotels, but to create true masterpieces. Guests will experience the levels of Oetker Collection quality and service to which they are accustomed and can trust that we will offer them a very special sense of place in both destinations.”
Palácio Tangará, São Paulo: Opening 2017
Palácio Tangará will open its doors in the spring of 2017. Built in the surroundings of the highly regarded Burle Marx Park, whose gardens were designed by Roberto Burle Marx, the hotel will offer 141 spacious guestrooms – including 55 suites – all with views overlooking the park.
An acclaimed chef will drive the hotel’s dining experiences and there will be a signature restaurant, chef’s table, a bar, a wine cellar, a lobby and lounge bar, all with outdoor terraces.
Additional facilities will comprise 11 function rooms, including a ballroom for up to 360 guests with terraces overlooking the park. The fitness centre and spa will have a private garden and there will be indoor and outdoor swimming pools as well as a kids’ club.
Timo Gruenert, Chief Financial Officer Oetker Collection notes, “After our successful partnership in the Caribbean with Eden Rock – St Barths, the re-opening of The Lanesborough earlier this year and the prospect of an opening in New York, we are thrilled to launch a hotel in São Paulo, which is going to have it all: unique location, exceptional building, creative cuisine and the legendary Brazilian smile.”
A ‘New York Masterpiece’: Opening 2018
Further north in the Americas, in Manhattan, Oetker Collection will open a ‘New York Masterpiece’ in the spring of 2018. Minutes from Central Park, the hotel will be located in the heart of the city, at 550 Madison Avenue, between 55th and 56th Street.
The 43-storey postmodern skyscraper was created by the famous Philip Johnson and is an iconic New York landmark. The hotel will feature 170 rooms including 60 suites set across eight floors. There will be a cosy yet stylish bar with lounge area, a gourmet restaurant, a spa, a fitness centre and a 25m pool.
Located above the hotel, from floors 21 to 43, the owning company of the building, the New Yorker Chetrit Group, will create a total of 115 luxury apartments to be sold to highly influential clientele from now onwards. These apartments are decorated by world famous designer Robert Stern and will be serviced by Oetker Collection as well.
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