Small Luxury Hotels of the World launches iPhone app


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Small Luxury Hotels of the World (SLH) has launched a new iPhone app that reflects SLH’s new brand positioning while providing a clean and easy-to-navigate interface that connects travellers with the luxury brand’s collection of over 520 independent hotels around the world.

SLH has seen a dramatic rise in mobile activity over the last 12 months with a 49% increase in visits to the mobile site and a 71% increase in reservations made via mobile. In response, the app has been completely redesigned to include new features to make customer interactions as quick, simple, informative and user-friendly as possible, with the inclusion of an Interactive Hotel Directory, live maps and the introduction of a new internet booking engine.

Key features include:

  • The ability to search over 520 hotels by hotel name, destination or experience using Google Maps, including a ‘hotels near me’ search function
  • Detailed information about each hotel including rooms, restaurants, facilities, services and location – all accompanied by photo galleries
  • A ‘Book Now’ button to make reservations via the app or click-to-call a local SLH reservations agent
  • A sharing function to allow guests to share favourite hotels with friends via email and social media

The app also invites guests to sign up to The Club of SLH so they are able to take advantage of member benefits that begin as soon as they complete their first stay.

Filip Boyen, CEO for SLH says, “…the increase in reservations being made via mobile in 2015 was striking and demonstrates how consumer confidence in making transactions through mobile devices has changed. The new SLH app provides a quick and simple way to enjoy any of our hotels, wherever our guests happen to be, around the world.”

The app is scheduled for Android release in March 2016.

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