Makeover for Alaska Airlines

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Alaska Airlines has unveiled its first major rebrand in 25 years. With a fresh logo, colour scheme and livery, the airline’s aim is two-fold.

“The most visible changes to the brand are the wordmark, the Eskimo icon and a bold, energetic new colour palette,” a spokesperson for Alaska said. “We believe our refreshed look reflects the warm relationships our employees have built with our customers, and makes us stand out in a compelling and consistent way as we expand into new markets, build loyalty and attract new customers,” said CEO Brad Tilden.
Up to 40 aircraft will get a fresh look by the end of 2016.

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