Starwood launches in Sarasota


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Starwood Hotels & Resorts Worldwide announced on 5 February 2016 that its innovative Aloft brand has launched in Sarasota, Florida. Owned by a joint venture between JWM One Palm Avenue, LLC and iStar Financial, Aloft Sarasota features 139 spacious, loft-like rooms, innovative technologies and a buzzing social atmosphere.

Located at 1401 Ringling Boulevard, Aloft Sarasota is a short stroll to Florida Studio Theatre, Sarasota Opera House, Marie Selby Botanical Gardens, the Florida State College of Medicine – Sarasota campus, and a variety of boutiques and restaurants. Guests can enjoy easy access to the city’s beaches and leading attractions such as the Van Wezel Performing Arts Hall, several theatres, the John and Mable Ringling Museum of Art and Mote Marine Aquarium.
Hotel amenities include an outdoor Splash pool, 24-hour fitness centre and 56 square metres of flexible meeting space, ideal for both business meetings and social gatherings. Fast and free WiFi is available throughout the hotel.

Aloft Sarasota will deliver an authentic and innovative guest experience with SPG Keyless – the industry’s first truly mobile check in that allows guests to completely bypass the front desk. Additionally, guests can grab a quick snack at re:fuel at Aloft – a one-stop gourmet grab & go food and beverage area—or enjoy the latest in local, live music at the brand’s buzzing WXYZ bar as part of the signature Live At Aloft Hotels ongoing music series.

“This stylish new Aloft hotel will give travellers a fresh, new option, while helping to meet the rising demand for high-caliber lodging in this fast-growing city” said John Meshad, Managing Partner, One Palm, LLC.

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