Tahiti Tourisme has launched its latest global campaign and it all comes down to one word – Mana.
The emotive Embraced by Mana campaign hones in on Mana – the lifeforce and spirit of Polynesians – as a single word that evokes the people, culture and lifestyle of Tahiti.
Highlighting the diversity of the destination, from its crystal-clear lagoons to its friendly people and vibrant culture, the new slogan builds on the destination’s brand that positions Tahiti as the world’s pre-eminent island destination while highlighting the attributes which distinguish it from other popular holiday locations.
Tahiti Tourisme Director Australia New Zealand Robert Thompson said Mana was unique to the Polynesian way of life and a big part of what made Tahiti special.
“Whether visitors want to connect or disconnect, relax or get active, hide or seek, explore underwater or on land, there are many sides to the Islands of Tahiti. But at the core of it all is Mana, which encapsulates all that is remarkable about the destination,” Mr Thompson said.
“Mana is ever-present in Tahiti and whether they know it or not, everyone who visits Tahiti is touched by it. It’s the special aura, energy and power that embraces the Islands of Tahiti and leaves visitors feeling richer and more connected.”