Tourism New Zealand announced Megan Gale as the first-ever ambassador to promote cycling to the Australian market at a press conference held in Sydney today.
The international model, swimwear and homewares designer, TV personality and actress has signed on to promote The New Zealand Cycle Trail (NZCT). The diverse network of off-road cycle trails includes over 2700km of pristine cycle ways that showcase the many great sights New Zealand has to offer.
A new social and digital campaign will see Megan endorse The Great Rides that are suitable for all ages, cycling tastes and levels.
Megan Gale is one of Australia’s most highly regarded talents with a career spanning over two decades. Megan’s success as a model, multiple business endeavors and her latest role in award-winning action blockbuster Mad Max: Fury Road has made her a true icon both within Australia and abroad. With strong family links to New Zealand, Megan says she is proud to be the Ambassador for Tourism New Zealand’s cycling campaign.
“New Zealand is in my blood – my mother is part Māori so the connection to New Zealand has always been strong and the opportunity to promote New Zealand as a destination and its Great Rides is incredibly exciting. Cycling is part of my exercise routine so combining it with travel is the perfect balance. The best part is you can explore the country from an entirely different angle – it’s like riding through a postcard,” said Megan.
During her journey on The Otago Central Rail Trail and The Timber Trail, Megan was accompanied by locals including cycling Olympic gold medallist Sarah Ulmer, cross-country cycling Commonwealth Games silver medalist Sam Gaze and celebrity chef and writer Annabel Langbein.
Tourism New Zealand General Manager, Australia Tony Saunders says he is ecstatic to welcome Megan Gale as our new ambassador for cycling.
“We are confident Megan’s influence and authentic connection to New Zealand will increase awareness and preference for New Zealand as a world-class cycling destination. Currently just under nine per cent of Australians cycle as part of their holiday across the Tasman. We are seeing many Australians travel to New Zealand specifically to enjoy our diverse trails and expect to see this number rise following today’s announcement. Megan was able to experience the very best of New Zealand’s food, wine, culture, history, nature and stunning scenery all within such close reach of one another.”
Cycling has been identified by Tourism New Zealand as a key special interest activity to help drive higher value and seasonal visitors to New Zealand during autumn and spring.
“Holiday visitors that participate in cycling spend more and stay longer than average visitors,” says Tony.
Since 2009, the New Zealand Government and local communities have invested over NZD$80 million into developing The NZCT for both experienced and leisure cyclists.